{"id":1936,"date":"2026-07-09T09:57:21","date_gmt":"2026-07-09T06:57:21","guid":{"rendered":"https:\/\/aymanhamdan.sa\/?p=1936"},"modified":"2026-07-09T09:57:22","modified_gmt":"2026-07-09T06:57:22","slug":"%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d8%a3%d8%ba%d9%84%d8%a8-%d8%a7%d9%84%d9%85%d8%a4%d8%b3%d8%b3%d9%8a%d9%86-%d9%8a%d8%ae%d8%b3%d8%b1%d9%88%d9%86-%d9%82%d8%a8%d9%84-%d8%a3%d9%86-%d9%8a%d8%a8%d8%af%d8%a3","status":"publish","type":"post","link":"https:\/\/aymanhamdan.sa\/?p=1936","title":{"rendered":"\u0644\u0645\u0627\u0630\u0627 \u0623\u063a\u0644\u0628 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0646 \u064a\u062e\u0633\u0631\u0648\u0646 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0628\u062f\u0623\u0648"},"content":{"rendered":"\n<p>\u0643\u062b\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0631\u0636\u0648\u0646 \u0639\u0644\u064a\u0651 \u0634\u0631\u0643\u0627\u062a\u0647\u0645 \u064a\u0628\u062f\u0624\u0648\u0646 \u0645\u0646 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id=\"ember823\">\u064a\u0648\u0644\u062f \u0645\u0646 \u0645\u0643\u0627\u0646 \u0623\u0639\u0645\u0642.<\/p>\n\n\n\n<p id=\"ember824\">\u0647\u0630\u0647 \u0627\u0644\u0641\u0643\u0631\u0629 \u0623\u0639\u0627\u062f \u0633\u0627\u064a\u0645\u0648\u0646 \u0633\u064a\u0646\u0643 (Simon Sinek) \u062a\u0631\u062a\u064a\u0628\u0647\u0627 \u0641\u064a \u0643\u062a\u0627\u0628 \u201c\u0627\u0628\u062f\u0623 \u0628\u0640 \u0644\u0645\u0627\u0630\u0627\u201d (Start With Why)\u060c \u0648\u063a\u064a\u0651\u0631\u062a \u0637\u0631\u064a\u0642\u062a\u064a \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0641\u064a \u0642\u064a\u0627\u062f\u0629 \u0641\u0631\u064a\u0642\u064a.<\/p>\n\n\n\n<p id=\"ember825\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0641\u064a \u0633\u0637\u0631 \u0648\u0627\u062d\u062f: \u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u064a\u062a\u0628\u0639\u0648\u0646 \u0645\u0627 \u062a\u0641\u0639\u0644\u0647\u060c \u0628\u0644 \u0644\u0645\u0627\u0630\u0627 \u062a\u0641\u0639\u0644\u0647.<\/p>\n\n\n\n<p id=\"ember826\">\u064a\u0636\u0639 \u0633\u064a\u0646\u0643 \u0646\u0645\u0648\u0630\u062c\u0627\u064b \u0628\u0633\u064a\u0637\u0627\u064b \u0627\u0633\u0645\u0647 \u0627\u0644\u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629 (Golden Circle): \u0644\u0645\u0627\u0630\u0627 (\u0627\u0644\u063a\u0627\u064a\u0629)\u060c \u062b\u0645 \u0643\u064a\u0641 (\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0648\u0627\u0644\u0642\u064a\u0645)\u060c \u062b\u0645 \u0645\u0627\u0630\u0627 (\u0627\u0644\u0645\u0646\u062a\u062c). \u0623\u063a\u0644\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0648\u0627\u0635\u0644 \u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c \u0625\u0644\u0649 \u0627\u0644\u062f\u0627\u062e\u0644\u060c \u0641\u062a\u0628\u062f\u0623 \u0628\u0627\u0644\u0645\u0646\u062a\u062c.<\/p>\n\n\n\n<p id=\"ember827\">\u0627\u0644\u0642\u0627\u062f\u0629 \u064a\u0641\u0639\u0644\u0648\u0646 \u0627\u0644\u0639\u0643\u0633\u060c \u064a\u0628\u062f\u0624\u0648\u0646 \u0628\u0627\u0644\u063a\u0627\u064a\u0629\u060c \u0648\u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0644\u063a\u0629 \u062a\u062d\u0641\u064a\u0632\u064a\u0629\u060c \u0628\u0644 \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0639\u0644\u0645 \u0627\u0644\u0623\u0639\u0635\u0627\u0628\u061b \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062f\u0645\u0627\u063a \u0627\u0644\u0630\u064a \u064a\u062d\u0633\u0645 \u0627\u0644\u0642\u0631\u0627\u0631 \u0647\u0648 \u0646\u0641\u0633\u0647 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0634\u0639\u0648\u0631 \u0648\u0627\u0644\u062b\u0642\u0629\u060c \u0644\u0627 \u0639\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644.<\/p>\n\n\n\n<p id=\"ember828\">\u0646\u0642\u0637\u062a\u0627\u0646 \u0628\u0642\u064a\u062a\u0627 \u0645\u0639\u064a \u0628\u0639\u062f \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0643\u062a\u0627\u0628:<\/p>\n\n\n\n<p id=\"ember829\">\u0627\u0644\u0623\u0648\u0644\u0649: \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0644\u0627\u0639\u0628 \u0648\u0627\u0644\u0625\u0644\u0647\u0627\u0645\u060c \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u0636\u063a\u0637 \u062a\u0635\u0646\u0639 \u0645\u0639\u0627\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0627\u0644\u063a\u0627\u064a\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u062a\u0635\u0646\u0639 \u0648\u0644\u0627\u0621\u064b\u060c \u0641\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0641\u064a \u0627\u0644\u0645\u0648\u0638\u0641 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621.<\/p>\n\n\n\n<p id=\"ember830\">\u0627\u0644\u0641\u0627\u0631\u0642 \u0644\u064a\u0633 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0628\u0644 \u0641\u064a \u0648\u0636\u0648\u062d \u0627\u0644\u063a\u0627\u064a\u0629.<\/p>\n\n\n\n<p id=\"ember831\">\u0627\u0644\u062b\u0627\u0646\u064a\u0629\u060c \u0648\u0647\u064a \u0627\u0644\u0623\u0647\u0645 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u064a \u0627\u0644\u064a\u0648\u0645: \u0645\u0627 \u064a\u0633\u0645\u064a\u0647 \u0633\u064a\u0646\u0643 \u0627\u0646\u0642\u0633\u0627\u0645 \u0627\u0644\u063a\u0627\u064a\u0629 (The Split)\u060c \u0645\u0639 \u0646\u0645\u0648 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0639\u0642\u064a\u062f\u0647\u0627\u060c \u064a\u0646\u0634\u063a\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0648\u0646 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0648\u0633\u0639\u060c \u0641\u062a\u062a\u0622\u0643\u0644 \u0627\u0644\u063a\u0627\u064a\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0628\u0628\u0637\u0621 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0634\u0639\u0631 \u0623\u062d\u062f \u0628\u0644\u062d\u0638\u0629 \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631.<\/p>\n\n\n\n<p id=\"ember832\">\u0648\u0643\u0644\u0645\u0627 \u0627\u0642\u062a\u0631\u0628\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0646\u0636\u062c\u060c \u0635\u0627\u0631 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u201c\u0644\u0645\u0627\u0630\u0627\u201d \u0623\u0635\u0639\u0628 \u0648\u0623\u062b\u0645\u0646.<\/p>\n\n\n\n<p id=\"ember833\">\u0648\u0627\u0644\u0640\u201d\u0644\u0645\u0627\u0630\u0627\u201d \u0644\u0627 \u064a\u064f\u062e\u062a\u0631\u0639\u060c \u0628\u0644 \u064a\u064f\u0643\u062a\u0634\u0641 \u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u062e\u0644\u0641\u060c \u0625\u0644\u0649 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u062a\u064a \u062a\u0643\u0631\u0631 \u0641\u064a\u0647\u0627 \u0646\u062c\u0627\u062d\u0643 \u0648\u0634\u063a\u0641\u0643.<\/p>\n\n\n\n<p id=\"ember834\">\u0633\u0624\u0627\u0644 \u0623\u062a\u0631\u0643\u0647 \u0644\u0643\u0645: \u0644\u0648 \u0637\u0644\u0628\u062a \u0645\u0646 \u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0641\u0631\u064a\u0642\u0643 \u0623\u0646 \u064a\u0635\u0641 \u063a\u0627\u064a\u0629 \u0634\u0631\u0643\u062a\u0643\u0645 \u0628\u0643\u0644\u0645\u0627\u062a\u0647 \u0647\u0648\u060c \u0641\u0647\u0644 \u0633\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0646\u0641\u0633\u0647\u0627\u061f<\/p>\n\n\n\n<p>\u0625\u0646 \u0644\u0645 \u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627\u060c \u0641\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u062f\u0629\u060c \u0644\u0627 \u0641\u064a \u0627\u0644\u0641\u0631\u064a\u0642.<a href=\"https:\/\/www.linkedin.com\/in\/aymanhamdansa\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0643\u062b\u0631 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\u0645\u0639\u0643\u060c \u0644\u0627 \u064a\u0648\u0644\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0637\u0642 \u0648\u062d\u062f\u0647. \u064a\u0648\u0644\u062f \u0645\u0646 \u0645\u0643\u0627\u0646 \u0623\u0639\u0645\u0642. \u0647\u0630\u0647 \u0627\u0644\u0641\u0643\u0631\u0629 \u0623\u0639\u0627\u062f \u0633\u0627\u064a\u0645\u0648\u0646 \u0633\u064a\u0646\u0643 (Simon Sinek) \u062a\u0631\u062a\u064a\u0628\u0647\u0627 \u0641\u064a \u0643\u062a\u0627\u0628 \u201c\u0627\u0628\u062f\u0623 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup"],"acf":[],"_links":{"self":[{"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=\/wp\/v2\/posts\/1936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1936"}],"version-history":[{"count":1,"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=\/wp\/v2\/posts\/1936\/revisions"}],"predecessor-version":[{"id":1938,"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=\/wp\/v2\/posts\/1936\/revisions\/1938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=\/wp\/v2\/media\/1937"}],"wp:attachment":[{"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aymanhamdan.sa\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}